Huawei played the low-cost brand smartphone in American favor low-income families

Last October, a Wednesday night, San Diego a cheaper phones the club shop salesman Norma · major (Norma Mejia) querulous discontented, across the street from Cricket Wireless operators in the store thronged, but these people before is her customers. Originally, attract their is a low-cost new smart phones, and the mobile cellphone brand name, it seems no one can send to sound.

"Cricket has huawei (the Po) mobile phones and other devices." Norma said, "this is what?" Cricket sales of cheap equipment are made by huawei production, the company not only help push the smart phones in the U.S. the rapid popularization of low-income families, but also for this part of the American public to provide convenient online tools.

With the White House so-called safety concerns, as the world's second largest telecoms equipment maker huawei business in the United States met with many obstacles. But the expanding business in China company equipment, is still in the U.S. consumer market to have gotten a development suited to its own space.

With a new round of telecom operators to the industry growth tide-smart phones in low-income families-the popularity of the equation, huawei with much money at the lowest price smartphone successfully penetrated the market. But the huawei brand can be user remember, it is another matter. The customer's ella, o · ze add (Emba Azega) leave stores in Cricket, said "I still think it is called Maui." She hopes that she can get here a touch screen and configuration of the low price have Internet function smart phones.

With the power consumption market

As huawei in the consuming market the strength, the company the international consumer electronics show in Las Vegas (hereinafter referred to as "CES") expanded the booth area. Even so, the Chinese enterprise is still not win the mainstream users favor. Huawei booth located in the exhibition hall near the back wall, Tuesday, visit the number of audience is less than that of MOTOROLA (the Po) mobile and LG electronics, and other competitors in the booth.

According to the sales volume, huawei mobile equipment in the global market # 9, the company's goal is to 2015 the top three global mobile phone brand list. Market research institutions Gartner data shows that, in ended sept. 30, 2011 year, huawei global market share increased nearly doubled, from 1.3% to 2.4%. At the same time, the low end of the mobile cellphone market dominance of nokia (the Po) share but the same period have declined, from 28.2% to 23.9%.

According to the other a market research organization NPD Group of data, huawei's at the end of 2010 the first ten intelligence in the list of mobile phone brand, in the third quarter of 2011 and ranked seventh. Huawei's strategy includes covered all kinds of price, according to different segments of the market of mobile phone product line.

In CES exhibition, huawei shows a claims to be the world's most thin smartphone ". All the mobile phone sales in huawei, there are half is sold to family income in $35000 or less than 35000 dollars in the United States the crowd. NPD says, this population accounts for only a quarter of the total number of smartphone buyers.

Huawei mobile cellphone products in MetroPCS Communications and Leap Wireless International Cricket, such as mandatory for users not to sign the service contract regional operators there are the most popular. The target group is such operator is sensitive to price of users, total number of about 15 million.