The American market research firm IHS on Thursday the research report, the apple iPad last Christmas shopping season biggest competitor is their iPhone 4 S.
IHS for the fourth quarter of last year tablet computer sales to carry on the investigation, found that iPad 2 biggest competitor is iPhone 4 S, although market other tablet computer to iPad 2 also caused some effect, but the biggest influence is released in October last year the iPhone 4 S.
But your products competition is not about apple cause too big damage. Apple says its fourth quarter sales in 15.4 million iPad, but that number 37 million sets the iPhone sales compared to shame. Although a lot of manufacturers to join the tablet market, but obviously apple is still the leader.
But apple tablet computer market leader in the fourth quarter of last year, a slight decline, market share fell to 57%, lower than the 64% in the third quarter.
Apple iPad sales strong, but lower than the expected IHS, but also not Kindle Fire rivals such as external cause.
"The amazon Kindle Fire (micro Po) listed in the fourth quarter after made stable sales, but the main substitute for iPad is not it, but to iPhone 4 S smartphone," IHS analyst Rhoda Alexander (Rhoda Alexander) says, "last October, iPhone 4 S launch for apple buyers discretionary spending caused the fierce competition, relative to the Kindle Fire and other media computer, iPhone 4 S iPad shipments of the inhibition of growth more big."
Amazon also in the fourth quarter last year 3.9 million Kindle Fire of shipment, market share for 14.3%, enough to become the world's second largest tablet computer manufacturers, amazon with a quarter beyond samsung (the Po), the latter to market a number of different sizes of tablet computer.
In 2011, apple tablet computer occupied 62% market share, down from 87% in 2010. Samsung row in the second, share is 9.4%, but the amazon Kindle Fire just listing received 6% of the share.
IHS says, in addition to the top ranks top tablet computer, Kindle Fire $200 price of other manufacturers reduce prices still oppression, or will be packaged tablet computer sales. In addition,'s $250 for other tablet computer Nook also form the pressure, other manufacturers of the tablet computer price close to apple iPad entry-level model of the $500 price.
Once the apple iPad launch next generation, apple will continue to expand its tablet computer market share. Rumor says, iPad 3 will be released early next month.
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