Japan kyocera company has united China telecom (the Po) launched the first 3 G smart cellphones double screen KSP 8000. As the day is a typical representative of the mobile phone and mobile phone returned to China market the kyocera group the move by industry as a clear signal, when the "now" th is to see the mobile phone market expansion in China of hope.
Th is returned to China mobile phone market into the trend
After the sharp, Japanese, mobile phone manufacturer kyocera high-profile kill back to China by the market. After four years, Japanese kyocera company February 16 joint China telecom launched customization model--double screen 3 G smartphones KSP 8000. It is reported, this kind of KSP 8000 was returned to China mobile phone market as kyocera group of LuShi agent. Kyocera relevant officials say, if this phone sales situation to achieve the expected, kyocera will consider releasing a series of model and formulate relevant strategies, so as to gradually develop the Chinese market. Kyocera the "kill HuiMaQiang" move trigger a day in the mobile phone industry is concerned.
In fact, recent day is the figure of mobile phone manufacturer appeared frequently: SONY Ericsson (the Po) just renamed "SONY mobile", will carry just released last month in the first "SONY" for the brand name of smartphone SONY XPERIA S LT26i in the first quarter of this year for the Chinese market back on a journey; Panasonic in early December, announced in March this year with new smart phones to access to the international mobile phone market, nature is little not huge Chinese market; And last year began to try to launch new products in China the sharp, its main clamshell mobile phone in the female of the type of consumer groups popular, domestic handset have launched follow suit clamshell models, and the difference between early appearance with frivolous primarily han fasten style, change go square founder Japanese model.
In a series of moves manufacturers, is a mobile phone, a deputy blew the Chinese market potential of the counter-offensive horn.
3 G smartphones will be the new battleground
In recent years of Japanese mobile phone in the domestic market has been tepid, and mobile phone is also of Japanese brands can be counted-but the only an only child "sharp" pocketing the overall situation. However, once the collective "lost" the Chinese market is, mobile phones are "comeback", and this time is 3 G in the name of the smart phone.
According to insiders revealed that, in addition to the kyocera group, SONY, sharp and some other day is manufacturer also beginning to action, with 3 G smartphones to return to China. The specific terms, to return to the Chinese market first kyocera product is under the "double screen" + "3 G" + "smart phones" ensign; Sharp mobile phone last year China strategy adjustment, entirely towards intelligent machine; Panasonic also in early December, announced in March of this year issued a smart phone, release the first is Europe, will then in China, the United States and other countries listed.
The transgressions of Japanese cellphone to return to the Chinese market is aimed at the China 3 G market of unlimited potential. Data shows that in the year 2011, China 3 G users increased by 80.469 million for a total breakthrough of 128 million. Some experts expect after the end of 2011 the sprint, China 3 G penetration rate can reach about 14%, or 2012 can achieve 20% above, rapid growth in 3 G.
On the 3 G development impetus, more and more Chinese consumers have will be buying machine target in the smart phone him. Compared with the traditional mobile phone functions, smart phones with its portable, intelligent characteristics, in the entertainment, business, news and services when application function can better satisfy the consumers for mobile Internet experience. Add these years intelligent mobile phone also won the development by leaps and bounds, and this development momentum is still continues. In 2012, the smart phone market development are still unstoppable.
In today's Chinese 3 G infrastructure construction is increasingly perfect, China's huge market of smart phones east wind, and 3 G of Japanese manufacturer to smart phones to market to break that clearly show fist.
Mobile phone to return to the road of Japanese difficulties
Even if China is to catch up with the 3 G market development of a car, mobile phone to success of Japanese returned to China market also is not easy. On a smart phone market domestic competition pattern, already is not what it was.
At present, in the domestic mobile market intelligence, high-end part of apple, samsung (the Po), HTC (the Po) at ii; And in one thousand yuan smartphone such low end the market, as huawei (the Po), zte, etc, as a representative of the local brand terminal manufacturers rapid rise, occupied most of the market share, and the new YouTong, haier, hisense, even YiFeng, and letter, guangxin, the blue sky, these unheard-of brand also joined infighting. Mobile phone of Japanese face the competition situation is very complicated.
Th is to return to the mobile phone, want a firm foothold in the domestic market, must overcome refuses to soil and water conservation. The industry is pointed out, earlier in the year, mobile phone ever so thoroughly, mainly because of Japanese mobile phone in Japan and the United States under a good sales situation, Japanese enterprise too confident and caused by stubbornness. The changeable market in China, Japanese mobile phone manufacturer in accordance with the characteristics of the local market still played the technology CARDS, utterly failed to consider in the Chinese consumer degree of attention paid to mobile phone appearance is the pursuit of product function. So, now, if not the phone is in the domestic market has clear orientation, so will repeat the 2 G mobile phone age of the complex point.
Th is mobile phone manufacturer want to in the Chinese market rallied to give, a lot of effort: first, attention should be paid to the Chinese market and bring in time, using differential product attract users. Apple iPhone in the extrusion, global each mobile phone manufacturer began to seek for the diversity of the competition routes. Samsung and HTC and other international brand rolled out a number of main market of domestic social function mobile phone, with sina micro bo, domestic hot applications. The domestic enterprise is smart phones for "a single system" to upgrade, realize the "double intelligent system" or "a intelligent system, the intelligent system" of switching between free. Th is by mobile phone fashion trends and appearance and rich entertainment to make their own characteristics.
Next to cultivate the user group, China must touch of consumer psychology appeal. The current domestic market, ZhongDiDuan smartphone users is the biggest user group, is also the largest potential mobile Internet market. According to the report of the GFK, our country of 900 million mobile phone users, the use of 1000 yuan of the following mobile phone user account for 63.3% of 2000 yuan of above of cell phone users account for only 2%. Mobile phone can speed up the ZhongDiDuan of Japanese smartphone product introduction of speed, take this to enhance the competitiveness of their products.
Finally the accurate market positioning products. Even in the iPhone DaBing type smart phones popular handwritten process, flip phone to still have the sharp a group of loyal supporters women; With "open hole 3 D", as a representative of the latest mobile technology also Japan used to as a big selling point; With their Chinese counterparts in confrontation, in the process of Japanese mobile phone market orientation can be in the student body, the goal is the student may withstand the smartphone.
Can foresee, a day of the mobile phone is building the end product will be more diverse, the choice of consumer also will grow. As for the future of Japanese cellphone, how we their noses.
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