If 2011 is the 3 G smart cellphones full-blown first year, so 2012 is its growth, massive upgrade to start. Earlier this month, China mobile (the Po) held in shenzhen "G3 DaBing intelligence and wisdom and proper" conference, and China telecom also rumblings, will and yulong cool launched in one thousand yuan, big screen, double card double to 3 G smartphones. This seems to be marked, operators and manufacturers in the race intelligent terminal, from "age" into "the warring states" era, big screen, high configuration, double card double stay, then became their strategic position. So operators and manufacturers why so value performance rivalry? In the operator as the leading promotion campaign, driving force behind??? What???
4 inches big screen low-cost cellphones dense listed
"The giant screen" never become so important. In 2011, the operators to manufacturer custom one thousand yuan 3 G smartphones, mostly in 3.2 inches to 3.8 inches between, also in performance, generally are in entry-level level, such as the 600 M H z processors, 256 MB memory, etc. More recently, though, the condition has been some subtle change. Prices did not change, appear even the drop, but four inches huge screen became mainstream configuration, and performance basically up by more than 30%.
A few days ago, the yulong cool a source said, this company united China telecom first launched one thousand yuan of intelligent double standby. It is reported, this phone model to be cool 5832, is the CD M A + G SM double nets systems 3 G smartphones, hardware configuration and end in A number of high-end phones basic consistent, adopts A ndroid2.3 system, 800 M H z mononuclear processor. Another hisense, lenovo manufacturer has introduced a similar model.
China mobile in shenzhen conference, highlights the cool 8870 and zte U 960 two models of high end model. But the more notable is, cool 8150, zte U 960 s two models of one thousand yuan of right-and-left model. Its position is 4 inch screen, 800 M H z processor performance model. China mobile guangdong branch officials say, DaBing smart cellphones will satisfy people for appearance design, application function, entertaining, practical and other diversified demand, certainly will will once again be DaBing a smart phone, the popularity of the agitation.
Borrow big screen deep cut data users needs
At present, this kind of type hardware costs have close to one thousand yuan, and to achieve the current pricing, cannot leave behind in support of the operators. "Last year, and is the big operators for users of the market, they will be on the market this year for further deep cut." Ai media consulting chief analyst at that easy, "how to explore, and the core is the data on business, and the big screen, high configuration is driving the growth of the key data business."
On one hand, big screen, high configuration can let more applications to run smoothly, and enhance the user experience, on the other hand, large screen might prompt the user use their phones to access the Internet surfing, arouse their data flow to the demand. Public data shows, the first three quarters in 2011, China unicom (the Po) 3 G data users permeability but 15.99%, but A R PU is as high as 115 yuan, the same period 2 G users is 2.5 times of A R PU above, and high A R PU value more easily bring users to profit contribution.
"Users from 2 G transfer to 3 G, the demand for data services, overall still at a lower level." Easy says, if let business users of the data become core requirements, the future of the profit growth will far outweigh the current of hardware of subsidies.
In addition, big screen the mobile phone is also against apple mobile phone manufacturers such as the iPad tablet computer means. Shenzhen electron industry analysts wang bin thinks, at present the apple iPad tablet computer accounted for more than seventy percent market share, the rest be HP (the Po) (already stop producing flat-panel computer), samsung, and MOTOROLA have divided up. In addition to lenovo beyond, huawei, zte manufacturer of influence are relatively weak. "To the extent that big screen can be understood as smart phones with mobile phone function, the tablet computer operating system, and performance differences is not big, but big screen mobile phone is strong, with the mobile phone manufacturers, big screen mobile phone operators will points of the tablet computer food market."
Double card double stay into with standard
Note that the recent operators launch big screen in the mobile phone, many were double double the model for the card, such as the above 8870, 5832,, and the cool cool zte U 960. Compared with the past, now double card double to become a kind of mainstream configuration. But, double card means that users can also in A mobile phone use on two operators, in 2 G era, the CD M A network operators have actively push this kind of mobile phone, but on the 3 G era, each big operators why will its positive to the market?
In fact, this is a kind of operator user market competition means. Senior IT industry commentators ChenYongDong points out, double card double for the 3 G phones can let users in the reserves of the original 2 G number at the same time, using the 3 G network, "no matter before the user with 2 G, which is now giving you do a 3 G number, and then two th at the same time use the natural dismissed, many cell phone users choose 3 G for number when the concern". At present, China mobile and China telecom two operators in the push for cellphone respect double double card relatively most active.
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