Sunday, March 11, 2012

Nokia year-on-year drop 25% mobile phone shipments last year with an average price drop 11%

Nokia (the Po) on Thursday to the United States securities and exchange commission (SEC) submitted to the 20-F annual report shows that although the company changed smart cellphone strategy, and with Microsoft (the Po) signed a cooperation agreement, will Windows Phone as the main platform, but last year still operating losses of $1.4 billion in 2010 and was a profit of 2.74 billion dollars.
Equipment sales
Nokia 2011 smartphone shipments for 77.3 million department, a 2010 reduced by 25%. Functional mobile phone shipments for 339.8 million department, reduce 3% year-on-year. The average price of the nokia mobile phones also dropped to $75, a $2010 in 85 reduced by 11%.
As part of the cooperation with Microsoft, nokia points out, has set up a file in the fourth quarter last year received Microsoft pays initial platform support fees, totaling us $250 million. General platform support for more than the company to Microsoft is expected to pay for software license fee.
employees
Earlier reports said that, in order to streamline supply chain, nokia is the global spread layoffs, Finland, Mexico, Hungary and Romania and a lot of work position was transferred to Asia.
At the end of 2011, total employees 130050 people for nokia, less than 2010 by the end of 132427.
Performance looking
Nokia said it will maximize the development saiban business, and will focus on parts of the shipment, until the end of 2016. In addition, the company think market environment has changed, and will continue to focus on Windows Phone equipment, and therefore the sales of equipment will be lower than saiban the expected.
Nokia also said its ability to retain and motivate the staff may influence to competitiveness. In addition, the company also will continue to protect their intellectual property rights.
Because nokia has authorized a lot of patent, and began to apple charge intellectual property compensation, so other enterprise infringement behavior will profit the company.

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