Application, application, application! This is Microsoft and nokia now faces major challenges, the two companies are coveted smartphone market struggled, hope to be the apple iPhone and Google back away Android the share.
To use English full name is the application, hereinafter referred to as the app, is a small software, can bring useful for smart phones or interesting function. Apple and Google have huge number, a wide variety of applications, this also is in their lucrative smartphone market a key element of success.
Microsoft and nokia announced on Monday, the next three years will invest 18 million euros ($23.9 million), in the University of Helsinki alito (Aalto University) in a AppCampus called the new mobile application development project. This shows that the two companies to this problem seriously.
Facebook, Twitter, Foursquare and Evernote, one of the world's most popular applications have landed Windows Phone platform, but many small and localization in the application has not been to the platform.
Windows Phone Marketplace the number of applications is more than 65000, more than rivals RIM Blackberry (the Po) application World (Blackberry App World). But according to the market research company Distimo statistics, the Numbers are still far lower than the apple App Store and Google Google Play, after the application of both the total of all of the 500000 or so.
Worse, according to IDC survey, only 37% of the application developers to write applications for Windows Phone, a previous research has dropped, and far less than 89% of the iPhone and Android's 79%.
"Mobile developers to Windows platform of the decline in the past two years, without any serious signs of improvement." U.S. investment bank Sanford c. Bernstein analyst Pierre ferrari ancient (Pierre Ferragu) said.
Vicious cycle
Microsoft released last year of Windows Phone 7.5 mango system has widespread high praise. In the smart phone market has been struggling to cope with apple and samsung (the Po) nokia, also in proceedings released to pick up the phone Lumia mango system series.
Lumia mobile phone appearance is beautiful, the interface of the "ceramic tile" icon can automatic update news, weather, pictures and social information flow. But because of the small number, application with low quality, greatly influenced these cell phones attraction.
Finnish design company Fjord partner Fanny · cristian lyndon HuoErM (Finn Christian Lindholm) that the latest generation Windows Phone mobile Phone enough to challenge the iPhone.
For Microsoft and nokia is concerned, smart phone market to recapture the key is how to break vicious circle--mobile phone sales too low alienate application developers, and consumers will be used again because little and give up to buy mobile phones.
"They need to break the dilemma, to accumulate enough after sales, so as to achieve a breakthrough." Lyndon HuoErM said.
Share atrophy
Microsoft and nokia announced Monday for the plan aims to find new solutions, and not just limited to third party developers to pay.
They hope the project can not only provide capital for application developers, still can provide the help and guidance, thus for Windows Phone platforms attract more excellent and unique applications.
For the new platform is concerned, this is a tough sell. According to the market research firm Strategy Analytics data, Microsoft in the second quarter smart phones has fallen to 2% market share, a year ago and four years ago the share of 3% and 13%, respectively.
Last month, the most respected Windows Phone developer relations competent Brandon Watson (Brandon Watson) just quit the amazon, who has been with Kindle electronic reader in the mobile equipment market gain a firm foothold.
In addition to the nokia, other mobile phone manufacturer support for Microsoft is very few, for example, the main focus of the apparently on samsung Android platform.
Since the other mobile Phone manufacturer of Windows Phone mobile Phone sales not beautiful, so this current situation is not surprising. And nokia is different, Microsoft won't because of their Windows Phone promotion and support and paid to the cost. But Microsoft is so last month to nokia for $250 million.
Lower interest
Last Friday, a report says "Angry Birds (the Po) of the new game developers Rovio" Angry Birds: Space "(Angry Birds Space) will jump over Windows Phone platform, leading to a public outcry.
Rovio CEO HaiKeEr heder (Mikael Hed) then, said the company is trying to for Windows Phone development this game, but does not determine the specific time.
Outfit7 and Joby such as small application developers, says that they don't prepare to march the Windows Phone platform, it also highlights the Microsoft and the plight of nokia. The former have developed "will talk of Tom cats", the latter developed a photographic applications.
"Augmented reality" (augmented reality) technology can be in the real world superimposed on a layer of the data layer, now has become the most popular wireless industry one of the fields. But the field is not prepared to pioneer into Windows Phone platform.
"Our job is enough, including updates Android and iPhone application, and improved our in these platform of augmented reality technology." The Dutch augmented reality company Layer co-founder marten · Aaron, FitzGerald (Maarten Lens-FitzGerald) said.
Cost benefit
Springpad company has developed a the applications, users can store, organization and share content. The company co-founder and CEO Jeff jaina (Jeff Janer), it raised the application developers most concerned about a problem: their hard work can get rewarded?
"In considering a new platform, we will market opportunity and cost efficiency from the Angle of the development and support costs, measure and the relationship between the potential reward." Jaina said.
For many small developers, the key problem is the cost and recovery of investment cycle. Mobile application developers Semi Secret Software co-founder Adam Seltzer mann (Adam Saltsman) said, Windows Phone a application development, and it need six men work for months, and cost is about $60000, and even more.
Because Windows Phone platform of users less, so developers will usually charge higher fees, it will lead to a user from falling further. Most in the Google Play for only $0.99 in the application in the Windows Phone Marketplace is sold to $2.99.
The development of the Internet application Rebtel calls in the iPhone and Android popular, this company CEO ender rhys · burns siteluomu (Andreas Bernstrom) said they late last year is for Windows Phone formulated the road map, but not yet commenced. "I don't know that after six months of the market will is what appearance, perhaps we should concentrate on tablet computer or other areas." He said.
Mobile browser developers Skyfire Labs CEO Jeffrey crook's (Jeffrey Glueck) says, for Windows Phone application development of the biggest power is the requirement of operators, "now, the only Android and iPhone have such requirements." This to Microsoft and nokia has brought more challenges
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